Cuberoot

Cuberoot is a high end data management platform for advertisers. The product connects marketing data and creates high end intelligence from it so that it can be used to generate more ROI from advertising dollars. We needed to communicate the idea of being connected, through data as well as being cutting edge and constantily growing. The identity resembles a cube, inspired by the name as different vertices being connected by a midpoint. The circle on the right hand side (on both the logo as well as the text) acts as a minimal representation of the mathematical symbol of 'square', denoting exponential growth.

Check the website out at www.cuberoot.co